Week 9 Reading Reflection

The biggest surprise for me in the reading was how many of the concepts related to the assignments we were doing in class. For example, when we went out and interviewed potential customers, it was like we were gathering primary data for our concept. Two questioning methods for primary data are surveys and experimentation, which I think we used in developing our business ideas. I would want to ask the author whether they think Internet marketing or in-person marketing (ads, flyers, surveys, etc.) is the most effective, and whether they think one is more effective than the other depending on the type of business being advertised. I wasn't confused by this chapter, and I agreed with the majority of what the author said.